Home ยป Digital Marketing Course in 7 Hours | Digital Marketing Tutorial for Beginners | Edureka digital marketing

Digital Marketing Course in 7 Hours | Digital Marketing Tutorial for Beginners | Edureka digital marketing



๐Ÿ”ฅEdureka ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ๊ณผ์ •(์‚ฌ์šฉ ์ฝ”๋“œ “๐˜๐Ž๐”๐“๐”๐๐„๐Ÿ๐ŸŽ”): ๐Ÿ”ด์ตœ์‹  ๋น„๋””์˜ค ์—…๋ฐ์ดํŠธ๋ฅผ ์œ„ํ•ด Edureka YouTube ์ฑ„๋„ ๊ตฌ๋…: ์ด Edureka ‘๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ํ’€ ์ฝ”์Šค’๋Š” ์‹ฌ์ธต์ ์œผ๋กœ ๋‹ค๋ฃจ๋Š” ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ง€์‹์˜ ๊ฐœ๋…์„ ์ฒ˜์Œ๋ถ€ํ„ฐ ๋ฐฐ์šธ ์ˆ˜ ์žˆ๋Š” ์™„์ „ํ•œ ๊ฐ€์ด๋“œ์ž…๋‹ˆ๋‹ค. ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ…, ๋งˆ์ผ€ํŒ… ์œ ํ˜•, SEO, ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ…์˜ ์ง์—… ๊ธฐํšŒ. ์ด ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ํŠœํ† ๋ฆฌ์–ผ์€ ์ดˆ๋ณด์ž์™€ ์ˆ™๋ จ๋œ ์ „๋ฌธ๊ฐ€์—๊ฒŒ ์ด์ƒ์ ์ž…๋‹ˆ๋‹ค. ๋‹ค์Œ์€ ์ดˆ๋ณด์ž๋ฅผ ์œ„ํ•œ ์ด ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ํŠœํ† ๋ฆฌ์–ผ์—์„œ ๋‹ค๋ฃฐ ์ฃผ์ œ์ž…๋‹ˆ๋‹ค. ๐Ÿ”ธ ๋ชจ๋“ˆ 1: ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์†Œ๊ฐœ 0:00 ์†Œ๊ฐœ 4:06 ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ…์ด๋ž€? 5:53 ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ๋™ํ–ฅ 13:13 ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ…์˜ ์ค‘์š”์„ฑ 17:57 ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ…์„ ๋ฐฐ์›Œ์•ผ ํ•˜๋Š” ์ฃผ์š” ์ด์œ  24:48 ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ฑ„๋„ 25:28 SEO 31:18 PPC 37:18 ์ฝ˜ํ…์ธ  ๋งˆ์ผ€ํŒ… 42:58 ์†Œ์…œ ๋ฏธ๋””์–ด ๋งˆ์ผ€ํŒ… 52: 48 ์ด๋ฉ”์ผ ๋งˆ์ผ€ํŒ… 56:58 Google Analytics 58:58 ์ „ํ™˜์œจ ์ตœ์ ํ™” ๐Ÿ”ธ ๋ชจ๋“ˆ 2: ๊ฒ€์ƒ‰ ์—”์ง„ ์ตœ์ ํ™” 1:06:24 SEO๊ฐ€ ํ•„์š”ํ•œ ์ด์œ ๋Š” ๋ฌด์—‡์ž…๋‹ˆ๊นŒ? 1:11:50 ๊ฒ€์ƒ‰ ์—”์ง„ ์ตœ์ ํ™”๋ž€ ๋ฌด์—‡์ž…๋‹ˆ๊นŒ? 1:21:40 SEO์˜ ์œ ํ˜• 1:34:20 ๊ฒ€์ƒ‰ ์—”์ง„์€ ์–ด๋–ป๊ฒŒ ์ž‘๋™ํ•ฉ๋‹ˆ๊นŒ? 1:42:17 ์ „์ˆ ๊ณผ ๋ฐฉ๋ฒ• 1:49:38 ํ‚ค์›Œ๋“œ ์ตœ์ ํ™” ๋ฐฉ๋ฒ•์€? 1:53:50 ์ œ๋ชฉ ์ตœ์ ํ™” 1:58:04 SEO ๋„๊ตฌ 1:59:40 ๊ฐ€์ด๋“œ๋ผ์ธ 2:04:40 ์˜จํŽ˜์ด์ง€ SEO๋ž€? 2:04:50 ์ค‘์š”๋„ 2:06:20 ์˜จํŽ˜์ด์ง€ ์ˆœ์œ„ ์š”์†Œ๋Š” ๋ฌด์—‡์ž…๋‹ˆ๊นŒ? 2:12:00 On-Page SEO์— ๋Œ€ํ•œ ์ ์ ˆํ•œ ํ†ต์ฐฐ๋ ฅ 2:14:00 ์ตœ๊ณ ์˜ ํŠธ๋ฆญ๊ณผ ์‚ฌ๋ก€ 2:17:40 Off-Page SEO๋ž€ ๋ฌด์—‡์ž…๋‹ˆ๊นŒ? 2:18:40 ์ค‘์š”์„ฑ 2:19:50 ๋งํฌ ๋ฐ ๋น„๋งํฌ ๊ด€๋ จ ์˜คํ”„ํŽ˜์ด์ง€ SEO ์š”์ธ 2:24:21 ๋ฐฑ๋งํฌ 2:25:01 ์˜คํ”„ํŽ˜์ด์ง€ vs ์˜จํŽ˜์ด์ง€ SEO 2:25:51 ์ด์  ๐Ÿ”ธ ๋ชจ๋“ˆ 3 : Google Ads๋ฅผ ์‚ฌ์šฉํ•œ ์œ ๋ฃŒ ๋งˆ์ผ€ํŒ… 2:27:01 ๊ด‘๊ณ ์˜ ๊ฐœ๋… 2:34:01 ์œ ๋ฃŒ ๊ฒ€์ƒ‰์˜ ๊ฐœ๋… 2:38:17 AdRank 2:44:27 ํ’ˆ์งˆํ‰๊ฐ€์ ์ˆ˜ 2:50:27 ํ’ˆ์งˆํ‰๊ฐ€์ ์ˆ˜ ์˜ˆ 2:51:27 ์œ ํ˜• ๊ฒ€์ƒ‰์–ด์˜ 2:51:37 ํƒ์ƒ‰ ๊ฒ€์ƒ‰์–ด 2:52:47 ์ •๋ณด ๊ฒ€์ƒ‰ ๊ฒ€์ƒ‰์–ด 2:53:47 ๊ฑฐ๋ž˜ ๊ฒ€์ƒ‰์–ด 2:55:47 Google Ads๋ฅผ ์„ ํƒํ•ด์•ผ ํ•˜๋Š” ์ด์œ  2:56:51 ๋น„์ฆˆ๋‹ˆ์Šค ๋ชฉํ‘œ 3:03:11 Search Ads 3 :04:01 Google ๊ฒ€์ƒ‰ ๋„คํŠธ์›Œํฌ 3:04:51 Google Ads ๊ณ„์ • ๊ตฌ์กฐ 3:05:31 ํ‚ค์›Œ๋“œ ๊ฒ€์ƒ‰ ์œ ํ˜• 3:07:35 Google Ads ์ธํ„ฐํŽ˜์ด์Šค 3:07:55 ๋””์Šคํ”Œ๋ ˆ์ด ๊ด‘๊ณ  3:10:50 ๋””์Šคํ”Œ๋ ˆ์ด ๊ด‘๊ณ  ํƒ€๊ฒŸํŒ… ์˜ต์…˜ 3: 16:06 ๋™์˜์ƒ ๊ด‘๊ณ  3:17:59 ์•ฑ ๊ด‘๊ณ  3:19:28 ์‡ผํ•‘ ๊ด‘๊ณ  3:21:18 SEM ์ธก์ •ํ•ญ๋ชฉ 3:28:59 Google Ad Sense ์†Œ๊ฐœ 3:31:29 ๊ด‘๊ณ  ์œ ํ˜• 3:41:00 ์• ๋“œ์„ผ์Šค๋Š” ์–ด๋–ป๊ฒŒ ์ž‘๋™ํ•ฉ๋‹ˆ๊นŒ? 3:43:20 ์• ๋“œ์„ผ์Šค ์ˆ˜์ต๊ธˆ ๋ฐ›๊ธฐ 3:44:59 ์• ๋“œ์„ผ์Šค ์ง€๋ถˆ ๋ฐฉ๋ฒ• 3:55:14 ์• ๋“œ์„ผ์Šค ์ธก์ •ํ•ญ๋ชฉ 4:00:34 Google Ads ๊ด€๋ฆฌ 4:01:04 ์œ ๋ฃŒ ์บ ํŽ˜์ธ ์„ค์ • ๋‹จ๊ณ„ 4:01:46 ์ธก์ • ๊ฐ€๋Šฅํ•œ ๋ชฉํ‘œ ์‹๋ณ„ 4:03:16 Google Keyword Planner 4:15:39 ๋ฐ์ดํ„ฐ ๋ถ„์„์—์„œ ๊ด‘๊ณ  ๋ณด๊ธฐ 4:17:49 Multi Chain Funnel Report 4:19:49 Optimization ๐Ÿ”ธ ๋ชจ๋“ˆ 4: ์†Œ์…œ ๋ฏธ๋””์–ด ๋งˆ์ผ€ํŒ… 4:32:32 What is ์†Œ์…œ ๋ฏธ๋””์–ด ๋งˆ์ผ€ํŒ… 4:34:42 ์†Œ์…œ ๋ฏธ๋””์–ด ๋งˆ์ผ€ํŒ…์˜ ๊ธฐ๋‘ฅ 4:37:42 ์†Œ์…œ ๋ฏธ๋””์–ด ๋งˆ์ผ€ํŒ… ๋„๊ตฌ 4:39:52 ์†Œ์…œ ๋ฏธ๋””์–ด ํŒ 4:42:22 ์ตœ๊ณ ์˜ ํ”Œ๋žซํผ์„ ์„ ํƒํ•˜๋Š” ๋ฐฉ๋ฒ•์€? ๐Ÿ”ธ ๋ชจ๋“ˆ 5: ์ œํœด ๋งˆ์ผ€ํŒ… 4:43:22 ์ œํœด ๋งˆ์ผ€ํŒ… ์ดํ•ด 4:47:12 ์ฃผ์š” ์šฉ์–ด 4:58:46 ์ œํœด ๋งˆ์ผ€ํŒ… ์ž‘๋™ ๋ฐฉ์‹ 5:0:26 ์ œํœด ๋งˆ์ผ€ํŒ…์„ ํŒ๋งค์ž๋กœ ์„ค์ • 5:04:42 ์ œํœด ์„ค์ • ์ œํœด ๋งˆ์ผ€ํŒ… ๐Ÿ”ธ ๋ชจ๋“ˆ 6: ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ๊ณ„ํš ๋ฐ ์ „๋žต 5:16:05 ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ๊ณ„ํš์ด ํ•„์š”ํ•œ ์ด์œ ๋Š” ๋ฌด์—‡์ž…๋‹ˆ๊นŒ? 5:19:01 ๋งˆ์ผ€ํŒ… ๊ณ„ํš์˜ ๊ตฌ์กฐ๋Š” ๋ฌด์—‡์ž…๋‹ˆ๊นŒ? 5:28:21 ํšจ๊ณผ์ ์ธ ๋งˆ์ผ€ํŒ… ๊ณ„ํš์„ ์„ธ์šฐ๋ ค๋ฉด? 5:32:43 ๋ชจ๋ฒ” ์‚ฌ๋ก€ 5:35:38 ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ „๋žต์ด ํ•„์š”ํ•œ ์ด์œ ๋Š” ๋ฌด์—‡์ž…๋‹ˆ๊นŒ? 5:35:58 ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ „๋žต์ด๋ž€ ๋ฌด์—‡์ž…๋‹ˆ๊นŒ? 5:36:48 ์–ด๋–ป๊ฒŒ ์‹œ์ž‘ํ•˜๋‚˜์š”? 5:40:36 ์ฐธ๊ณ  ์‚ฌํ•ญ 5:42:43 ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ๊ณ„ํš์„ ๊ตฌ์„ฑํ•˜๋Š” ๋ฐฉ๋ฒ•์€ ๋ฌด์—‡์ž…๋‹ˆ๊นŒ? 5:47:21 ๊ณผ์ œ ํ•ด๊ฒฐ์„ ์œ„ํ•œ ์ „์ˆ  ๐Ÿ”ธ ๋ชจ๋“ˆ 7: IDM ์บ ํŽ˜์ธ ๋งŒ๋“ค๊ธฐ 5:54:31 IDM ์บ ํŽ˜์ธ์˜ ํ•„์š”์„ฑ 6:00:23 IDM์˜ ๊ณผ์ œ 6:05:21 ํ†ตํ•ฉ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ „๋žต 6:13:16 ์˜ˆ์ œ IDM ์บ ํŽ˜์ธ ๐Ÿ”ธ ๋ชจ๋“ˆ 8: ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ๊ฒฝ๋ ฅ 6:20:05 ๋””์ง€ํ„ธ ๋งˆ์ผ€ํ„ฐ๋ž€? 6:24:09 ์™œ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ…์„ ์„ ํƒํ•ด์•ผ ํ• ๊นŒ์š”? 6:29:17 ๋””์ง€ํ„ธ ๋งˆ์ผ€ํ„ฐ๊ฐ€ ๋˜๋ ค๋ฉด? 6:34:48 ์ดˆ๊ธ‰ ๋ฉด์ ‘ ์งˆ๋ฌธ 6:52:37 ์ค‘์—ญ๊ธ‰ ๋ฉด์ ‘ ์งˆ๋ฌธ 7:12:11 ๊ด€๋ฆฌ์ž๊ธ‰ ๋ฉด์ ‘ ์งˆ๋ฌธ ๐Ÿ”ด๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ํ’€ ์ฝ”์Šค์— ๋Œ€ํ•ด ์ž์„ธํžˆ ์•Œ์•„๋ณด๋ ค๋ฉด ์ฑ„๋„์„ ๊ตฌ๋…ํ•˜์„ธ์š”. ๐Ÿ”ตEdureka์˜ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ํŠœํ† ๋ฆฌ์–ผ ์žฌ์ƒ ๋ชฉ๋ก: Edureka ์ปค๋ฎค๋‹ˆํ‹ฐ: Twitter: LinkedIn: Instagram: Facebook: SlideShare: Castbox: Meetup: #Edureka #Edureka #EdurekaDigitalMarketing #DigitalMarketingFullCourse #DigitalMarketingTutorialTutorialPleaseForBegininners #digitalmarketingtutorial์˜จ๋ผ์ธ@๊ต์œก ๋ฐ ์ธ์ฆ ์˜จ๋ผ์ธ ์“ฐ๊ธฐ Foregalmarketingtutorial ๊ต์œก ๋ฐ ์ธ์ฆ ์ž์„ธํ•œ ๋‚ด์šฉ์€ IND: 9606058406 / US: 18338555775(์ˆ˜์‹ ์ž ๋ถ€๋‹ด)๋กœ ์ „ํ™”ํ•˜๊ฑฐ๋‚˜ ์ „ํ™”ํ•˜์‹ญ์‹œ์˜ค.

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Digital Marketing Course in 7 Hours | Digital Marketing Tutorial for Beginners | Edureka

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  1. Got a question on the topic? Please share it in the comment section below and our experts will answer it for you. For Digital Marketing Certification, Visit our Website: http://bit.ly/3tC0gbH (Use Code "๐˜๐Ž๐”๐“๐”๐๐„๐Ÿ๐ŸŽ") ๐Ÿ”ดSubscribe to Edureka YouTube channel for latest video updates: http://bit.ly/2ADbbb1
    Below are the topics covered in this Digital Marketing Certification tutorial video:
    ๐Ÿ”ธ Module 1: Introduction to Digital Marketing

    0:00โ€‹ Introduction

    4:06โ€‹ Introduction to Digital Marketing

    5:53โ€‹ Digital Marketing Trends

    13:13โ€‹ Importance of Digital Marketing

    17:57โ€‹ Top reasons to learn Digital Marketing

    24:48โ€‹ Channels of Digital Marketing

    25:28โ€‹ SEO

    31:18โ€‹ PPC

    37:18โ€‹ Content Marketing

    42:58โ€‹ Social Media Marketing

    52:48โ€‹ Email Marketing

    56:58โ€‹ Google Analytics

    58:58โ€‹ Conversion Rate Optimization

    ๐Ÿ”ธ Module 2: Search Engine Optimization

    1:06:24โ€‹ Why do you need SEO?

    1:11:50โ€‹ What is Search Engine Optimization?

    1:21:40โ€‹ Types of SEO

    1:34:20โ€‹ How does Search Engine work?

    1:42:17โ€‹โ€‹ Tactics and Methods

    โ€‹1:49:38โ€‹ How to optimize Keywords?

    โ€‹1:53:50โ€‹ Title Optimization

    โ€‹1:58:04โ€‹ SEO Tools

    โ€‹1:59:40โ€‹ Guidelines

    2:04:40โ€‹ What is On-Page SEO?

    2:04:50โ€‹ Importance

    2:06:20โ€‹ What are On-Page ranking factors?

    2:12:00โ€‹ Proper insights about On-Page SEO

    2:14:00โ€‹ Best tricks and practices

    2:17:40โ€‹ What is Off-Page SEO?

    2:18:40โ€‹ Importance

    2:19:50โ€‹ Link and Non-link related Off-Page SEO factors

    2:24:21โ€‹ Backlinks

    2:25:01โ€‹ Off-Page vs On-Page SEO

    2:25:51โ€‹ Benefits

    ๐Ÿ”ธ Module 3: Paid Marketing with Google Ads

    2:27:01โ€‹ Concept of Advertisements

    2:34:01โ€‹ Concepts of Paid Search

    2:38:17โ€‹ AdRank

    2:44:27โ€‹ Quality Score

    2:50:27โ€‹ Quality Score Example

    2:51:27โ€‹ Types of Search Queries

    2:51:37โ€‹ Navigational Search Queries

    2:52:47โ€‹ Informational Search Queries

    2:53:47โ€‹ Transactional Search Queries

    2:55:47โ€‹ Why Google Ads

    2:56:51โ€‹ Business Goals

    3:03:11โ€‹ Search Ads

    3:04:01โ€‹ Google Search Network

    3:04:51โ€‹ Google Ads Account Structure

    3:05:31โ€‹ Keyword Match Types

    3:07:35โ€‹ Google Ads Interface

    3:07:55โ€‹ Display Ads

    3:10:50โ€‹ Display Ads Targetting options

    3:16:06โ€‹ Video Ads

    3:17:59โ€‹ App Ads

    3:19:28โ€‹ Shopping Ads

    3:21:18โ€‹ Metrics for SEM

    3:28:59โ€‹ Introduction to Google Ad Sense

    3:31:29โ€‹ Types of Ads

    3:41:00โ€‹ How does AdSense work?

    3:43:20โ€‹ Getting paid AdSense

    3:44:59โ€‹ Methods of Payment of AdSense

    3:55:14โ€‹ Metrics of AdSense

    4:00:34โ€‹ Managing Google Ads

    4:01:04โ€‹ Steps for setting up Paid Campaign

    4:01:46โ€‹ Identify Measurable Goals

    4:03:16โ€‹ Google Keyword Planner

    4:15:39โ€‹ Views Ads in Data Analytics

    4:17:49โ€‹ Multi Chain Funnel Report

    4:19:49โ€‹ Optimization

    ๐Ÿ”ธ Module 4: Social Media Marketing

    4:32:32โ€‹ What is Social Media Marketing

    4:34:42โ€‹ Pillars of Social Media Marketing

    4:37:42โ€‹ Social Media Marketing Tools

    4:39:52โ€‹ Social Media Tips

    4:42:22โ€‹ How to choose the best platform?

    ๐Ÿ”ธ Module 5: Affiliate Marketing

    4:43:22โ€‹ Understand Affiliate Marketing

    4:47:12โ€‹ Key Terminology

    4:58:46โ€‹ How does Affiliate Marketing works

    5:0:26โ€‹ Setting up Affiliate Marketing as Merchant

    5:04:42โ€‹ Setting up Affiliate Marketing as Affiliate

    ๐Ÿ”ธ Module 6: Digital Marketing Planning & Strategy

    5:16:05โ€‹ Why Digital Marketing Plan is necessary?

    5:19:01โ€‹ What is the structure of a marketing plan?

    5:28:21โ€‹ How to make an effective marketing plan?

    5:32:43โ€‹ Best practices

    5:35:38โ€‹ Why do you need a digital marketing strategy?

    5:35:58โ€‹ What is a Digital Marketing Strategy?

    5:36:48โ€‹ How to get started?

    5:40:36โ€‹ Key points to note

    5:42:43โ€‹ How to structure a Digital Marketing Plan?

    5:47:21โ€‹ Tactics to tackle the challenges

    ๐Ÿ”ธ Module 7: Create an IDM Campaign

    5:54:31โ€‹ Need of IDM Campaign

    6:00:23โ€‹ Challenges in IDM

    6:05:21โ€‹ Integrated Digital Marketing Strategies

    6:13:16โ€‹ Examples of IDM Campaign

    ๐Ÿ”ธ Module 8: Digital Marketing Career

    6:20:05โ€‹ Who is a Digital Marketer?

    6:24:09โ€‹ Why choose Digital Marketing?

    6:29:17โ€‹ How to become a Digital Marketer?

    6:34:48โ€‹ Beginner-level Interview Questions

    6:52:37โ€‹ Executive-level Interview Questions

    7:12:11โ€‹Managerial-level Interview Questions

  2. In my experience, success with digital marketing comes down to getting the fundamentals right. Then moving onto advanced strategies and techniques. Keep it up!

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